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Cracking the Why with User Journeys


A consumer product company tried to figure out how to make their app used more often- even when their customers were not using their product.


VacoBuilt orchestrated User Experience Digital Workshops to help tease out the ways their customers could interact with the app and even create more of a community where they interacted with one another. We then created a set of User Experience journeys about how to get customers engaged and not just using the app with the product, but joining the community.


The creation of a community was a success. As thousands of users poured in weekly, they found themselves using the app even when not using the customer's product. This increased social media references and grew a substantial community of over a million of their customers within a year.

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