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Deciding Which Features Go in an MVP

Problem

Nation-wide consumer business looks for ways to engage their specific audience in a new mobile application minimal viable product (MVP).

Solution

Executed a mobile strategy workshop to bring several perspectives from the executive team together to build a strategy for a mobile application that would engage their audience.

Result

During the 6 months after launch of their MVP, the new mobile application had contributed to growing their user base over six times larger.

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